GRP226 Assesment One - Brief 3

So I have been working on my 3rd brief- Sensa Pens.

I have to come up with three adverts for a campaign. I am hesitant to keep the same feel throughout the 3 adverts- I feel that using three that are fairly similar will only seemingly appeal to one target market- although the contents within the advert might be different- the layout (if the same) would perhaps get a little boring?

I am thinking I might have 3 different adverts that have their own feel and meaning. This way it can target several markets- I have uploaded 17 different proofs onto my FLICKR account. Some have just subtle differences to others- whilst some run with different concepts to the last. I have had quite a bit of fun with this assignment - trying to think outside the square.

I am working on the documentation for the brief and once I decide which adverts I will put forward as my final 3 I will be able to finish my documentation.

On another note - damn this election TV stuff sucks.... its on every damn channel!!